Most employers provide the usual paid vacation time, paid sick time and other time off as required by law. However, some employers are trying something new to attract employees, specifically members of the millennial generation (born between 1979 and early 2000’s). Some employers are beginning to offer creative and different benefits. Currently, Brooklyn Park, Minnesota (where I live) is considering different job incentives/benefits to offer its employees and attract new employees.

The Brooklyn Park City Council is currently considering adding two weeks of paid parenting time, in hopes of attracting and retaining younger workers. If the City Council adopts the plan, the City of Brooklyn Park would be the first city in Minnesota to offer paid parenting leave. Brooklyn Park, like many other public and private sector employers recognize the challenges they will face when members of the baby boomer generation retire and members of the millennial generation are to replace them.

Studies have shown millennials are more likely to hop from job to job during their career. Additionally, millennials want more flexibility in where and how they work, whether it is from home, office, or on the road. Employers are facing the challenge and trying to figure out how to attract and retain good employees.

The City of Brooklyn Park is doing an excellent job by preparing ahead of time for the shift in employees and generations. The Council is also exploring other benefits such as tuition reimbursement and some type of leave for employees who care for aging parents. Councilmember Trepanier said, “If it helps get good work-life balance, we should do that.” The Council will be making a decision on this issue at a future Council meeting.

I’m grateful my city, is thinking outside the box when it comes to trying to find and retain the best employees. Everyone knows work-life balance is important, and now more employers are trying to help employees achieve it.